After dealing with a variety of students from different classes such as Project Studio, Web Design and Interaction Design last week, I took some time to put together an introductory practical guide to typography. This is mainly intended for “amateur” designers or design students, but I also hope that it will at least have a consciousness raising effect on lay people who stumble upon it – thus the title “Typography Is Important”.
Do you think that one must be mentally ill to care about the length of the dashes we use in writing? Then don’t read on. Here’s tonight’s fight for the typophiliacs!
Ellen Lupton: “Em dashes (—) express strong grammatical breaks. An em dash is one-em wide—the width of the point size of the typeface. No spaces are used around dashes.” (in Thinking With Type)
Robert Bringhurst: “The em dash is the nineteenth-century standard, still prescribed by many editorial style books, but the em dash is too long for use with the best text faces. Like the oversized space between sentences, it belongs to the padded and corseted aesthetic of Victorian typography. Use spaced en dashes – rather than em dashes or hyphens – to set off phrases.” (He just did it. In case you hadn’t noticed.) (in The Elements of Typographic Style)
I won’t tell where I put my money – though you must have found out by now. Lucky for us, both sides agree that we should put en dashes with no spaces “between digits to indicate a range” (like: 1–10 October; 25–30 mm). But where should we use em dashes according to Bringhurst? To introduce speakers in narrative dialogue, like:
— But how do we even insert those dashes with our keyboards? she asked.
— Easy, he answered, look below.
en dash: alt + 0150 in Windows, option+hyphen in Mac
em dash: alt + 0151 in Windows, shift+option+hyphen in Mac
God it’s fun to write self-referentially about typography!
The house number on the wall of our summerhouse had worn off, so I had to paint a new one. Since I had my laptop with me I had the opportunity to choose the typeface from my archive; I ended up with Minion Pro as a homage to The Elements of Typographic Style (set in Minion Pro) by Robert Bringhurst which I had been reading during my two weeks there. I put a paper on the laptop screen, drew the numbers, cut them out with scissors, put the paper on the wall and drew the outlines there. The rough texture of the wall made the process harder but also led to a more interesting result. For the color I only had a few options. I’m very happy with how this one looks though.




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